
AI tools are transforming every part of business—from how we generate leads to how we manage clients—but not all tools are created equal. Many builders and contractors are paying for software they don’t fully use or understand, leading to wasted time and missed opportunities.
In this educational session, James Rackliffe of Nimblo AI will walk GOBA members through the real-world applications of AI and automation in the construction and home services industry. You’ll see how builders are using simple automations to replace repetitive admin work, boost online visibility, and convert more leads—without adding staff or agency retainers.
James will also pull back the curtain on the hidden costs and common traps behind “DIY” AI and SEO tools—and show how to leverage the same technology in a smarter, more sustainable way.
Join GOBA on November 18th for this eye-opening session designed to help you save money, work smarter, and stay ahead in an AI-driven market.
🔑 Key Takeaways
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The AI Toolbox for Builders — The most practical AI tools for marketing, communication, and client management (that you can start using immediately).
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Automation in Action — How simple workflows (like follow-up texts or robo-calls) can replace hours of admin time every week.
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Hidden Costs of “DIY AI” — Why juggling multiple tools often costs more than it saves—and what to do instead.
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SEO in the Age of AI — How Google’s new updates reward authentic business content (and penalize shortcuts).
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Real Examples from Florida Builders — Before-and-after case studies of small local builders using automation to grow without hiring more staff.
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Actionable Next Steps — Free resources, automation templates, and where to start if you want fast wins.
Date and Time
Tuesday Nov 18, 2025
1:30 PM - 2:30 PM EST
Location
ZOOM WEBINAR ONLY
Contact Information
Ricardo Rodriguez
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